CARL, Car rental App

Date

February 2021 - August 2021

Customer

Fictive Car company

Result

High Fidelity prototype

Tools

Interviews, wireframes, Hi-Fi prototypes, visual & interaction design.

CARL is a mobile app that helps casual travelers rent vehicles with maximum clarity. From start to finish, the user has full control over their choice and the extras and can ask for service support at any time.

Competitive Benchmark

Using a test script to interview 1 potential user of car rental apps, I could better understand the user mindset(s) while renting a car.

Usability test

Using a test script to interview 1 potential user of car rental apps, I could better understand the user mindset(s) while renting a car.

Affinity diagram

Using a test script to interview 1 potential user of car rental apps, I could better understand the user mindset(s) while renting a car. Grouping each insights per main categories prove to be very useful to create the the journey map. While arranging each sticky note during a digital workshop on miro.com, some possible solutions and opportunities started to appear.

Customer journey map

Mapping a persona's user journey revealed how helpful it would be for users to have access to a car rental app that would better explain the booking process, and help the user figure out which extras/protections to take or not.

Flow diagram

Interaction design

Taking the time to sketch rough iterations of each screen on paper ensured that the elements that would be translated to the digital wireframes would be well-suited to address the user pain points.

Hi-Fi Prototype

I built the prototype focusing on the most important flow (booking a car) while experimenting with secondary flows (onboarding, profile, the booking tab, and the filters).
Figma let me create all the necessary interactions to experience the app first by myself, and then by real user for further testing.